India is booming with opportunity, yet building a consumer brand here is a Herculean task. With a market of a billion plus consumers, one of the world's fastest growing economies it is also the most difficult to navigate. Join Arjun Vaidya (CEO, Dr. Vaidya’s, Forbes 30 U 30) as he takes you through the world of Fast Moving Consumer Goods (FMCGs), with some of the best minds from the ecosystem. This podcast features real world insights from founders of disruptive brands like Epigamia, Wow, Sleepy Owl and the Moms Co, who have made great strides in this sector. They'll talk about everything from building a brand from the ground up, convincing the first set of consumers, launching new products, mastering distribution and much more... Tune in and gear up to see how you can go Direct to a Billion Consumers.