Direct to a Billion Consumers

Episode 26: Taran Chhabra, Neeman's

May 06, 2022 Arjun Vaidya Season 1 Episode 26
Direct to a Billion Consumers
Episode 26: Taran Chhabra, Neeman's
Show Notes

Episode 26: Taran Chhabra, Neeman’s 

“Comfortable, all natural, durable, sustainable and made in India – this is something we set out to solve”. In this episode, join Arjun as he talks to Taran Chhabra, the founder of Neeman’s shoes – a brand that Indian made sneakers a reality! Hear about the journey of a sneakerhead who moved back from a analytics job in the US, completed 500+ trials and 24 months later launched his product. Dig deeper into the his journey on building a business with his brother, focussing on building the right brand ethos through influencer collaborations and getting his customer to buy into the mission of sustainabilyt. Do not miss the story of how the name ‘Neeman’s’ came about…