“Every brand has a…mission statement – we have a purpose statement. We want to eliminate taboos…”. In this episode, join Arjun as he interviews Vikas Bagaria, the founder of Pee Safe – a brand that literally created categories like toilet hygiene and menstrual hygiene in India! Hear about Vikas Bhais’s journey from humble beginnings in Kolkata to cargo, defence, safety and eventually launching D2C. Don’t miss the insights on new revolutionary product development, influencer marketing as it should be and the omni channel debate from a veteran of our industry!