“Just the power of sitting behind a screen and selling to the entire country/world is something that just drew me to it (ecommerce) instantly!” In this episode, join Arjun as he talks to Bharat Sethi, the founder of Rage Coffee. Hear about Bharat’s journey of building and exiting his first startup (Idecorama) until he arrived at the idea of Rage Coffee. Listen carefully as we deep dive on brand building with a limited budget and choosing brand ambassadors. Don’t miss Bharat’s insights on the omni channel debate and picking the right distribution channels basis the stage of the company!