Direct to a Billion Consumers

Episode 9: Bala Sarda, Founder, Vahdam Tea

April 23, 2021 Arjun Vaidya
Direct to a Billion Consumers
Episode 9: Bala Sarda, Founder, Vahdam Tea
Show Notes

“Building an Indian brand, that’s what has been driving us from Day 1.” In this episode, join Arjun as he talks to Bala Sarda, Founder, Vahdam India. Hear the story about the inception of Vahdam and the new age way Bala took his family’s tea legacy to the world. He talks about starting at 23 and building a brand that eventually got love from Oprah and Ellen. Through this episode one can learn specifically about how being customer-first allowed Vahdam to take Indian chai to 100+ countries and build thousands of loyal fans along the way.