“Anything that we have a doubt…we set up a 100-150 customer download. By the end of those calls, we have our answer.” In this episode, join Arjun as he talks to Chaitanya, Co-Founder, Wakefit.co. Hear Chaitanya’s story of moving from management consulting to navigating 2 start-up failures with humility and resilience. He then talks about how Ankit (his co-founder) and him found the idea of Wakefit and built one of India’s largest D2C brands. Through this episode one can learn about rapid scale, learning from failure and listening very closely to what a customer wants. Definitely a must listen for people just starting out!