“Challenger means you’re taking someone on so, I have always stuck to and continue to stick to the term insurgent brands”. In this episode, join Arjun as he brings his first investor to the show – Deepak Shahdadpuri. Hear the story of how Deepak got enamoured by the consumer brands ecosystem in India and become one of its earliest backers. Over the last 15+ years, Deepak has invested in and supported 60+ of Asia’s most iconic consumer brands including Sula, Veeba and Epigamia. Learn specifically about his philosophy of investing, his views on the future of consumer brands and the 10 themes that he is backing at DSGCP going forward.